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destination Colchester as doc (140KB) / pdf (2.3MB)
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destination Colchester: Renaissance
Objectives
- To position Colchester as a prestigious regional centre and a preferred, quality shopping destination
Potential projects
- To support the renaissance of Colchester through sustainable regeneration of deprived areas and complimentary improvements to the whole town centre
- To develop robust measures to promote Colchester town centre, minimise disruption and maintain economic vitality during St Botolph's construction work, (Garbe, VGD)
- To provide advice and support for businesses affected by redevelopment
- To build strong links between firstsite:newsite and the rest of the town centre, blurring the boundary between gallery and town, (firstsite)
- To support schemes to bring reminders of Colchester's maritime heritage into the town centre, (North SEAfaring)
- To develop a greener shopping initiative including:
- reduction of energy consumption
- elimination of plastic bags
- increase in levels of trade recycling
- reduction in amounts of packaging
- greater awareness of environmental and ethical issues
- To print all destination Colchester literature, including promotional material, on 100% recycled paper by January 2008
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