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destination Colchester:  Introduction 1 A new concept destination Colchester has been conceived, in the wake of the failed Colchester BID proposal, by talking to town centre businesses and other stakeholders, as well as our customers. We are convinced that, if Colchester is to achieve its potential, then we must formulate a new style of organisation: one that can work constructively with the local authority, yet which has the trust and confidence of businesses. Defining principles that distinguish destination Colchester include: Value: we understand the importance of imagination and determination in successful but economical projects Inclusivity: no business or individual shall be excluded and no comment or criticism shall go unheeded Sustainability: the future must be sustainable and we will take a lead on environmental and ethical issues Diversity: is what makes traditional town centres different and special, so this must be maintained and enhanced Support: for independent groups with talent and expertise, helping them to do what they do best and to achieve their potential Regeneration: supporting businesses through the St Botolph's area redevelopment, and working for a successful result Respect: we will be honest and fair, and will not make promises that we cannot keep Have a good read of this web site, then register as a destination Colchester supporter to have your say and receive regular updates. These are exciting times for Colchester, so please make sure your voice is heard! © 2008.  & created by GfB design